Tool 03 — Narrative
Story Finder
Surface the human angles buried inside any product announcement.
Four tools built for the people who tell the story of infrastructure, entrepreneurship, and the companies that are quietly rewriting how the world does business.
You have an idea, a laptop, and eight months of runway. No co-founder. No funding. The tools available to you would have seemed like cheating five years ago.
Ten decisions stand between you and $1M ARR. Every choice cascades. Real Stripe cohort data frames each moment.
I'm a Senior PM with a background that doesn't fit neatly into one box — which is exactly how I like it. I've spent the last decade moving between product leadership, value engineering, management consulting, and strategy, mostly inside companies where the product is the argument.
Right now I lead end-to-end development of an AI copilot that lets customers self-service changes to complex value tools — UI updates, financial calculations, charts, PowerPoint exports. I own the roadmap, engineering, design, and GTM. Before that, I spent years inside enterprise sales cycles building the ROI models and business cases that made deals happen or fall apart.
That seat — sitting between product, finance, and storytelling — is where I'm most useful. I understand what makes a number land and what makes a narrative stick.
The Stripe comms job posting says something I find genuinely unusual: "We value experience, but that doesn't necessarily mean traditional comms experience." It then lists former founders as recent hires. That's not boilerplate — that's a real statement about what the job actually requires.
I built SIGNAL because I wanted to show rather than tell. The tools here are the ones I'd actually want to use if I were on the Stripe comms team — the kind of thing you open on a Monday morning before a product launch, not a demo you click through once and close.
More than that: I built it because I think the infrastructure story is the most underrated story in business right now. Every AI company that hit $100M ARR without raising outside capital did it on top of a payments stack someone else built. Every founder who launched globally on day one did it because the plumbing was already there. That story deserves better storytelling.
That's what I want to work on.